Fabletics is one of the hottest new clothing companies around. This is a company that sells a wide assortment of athletic workout clothes for women. There is a lot of talk about this company because one of the co-founders is a celebrity. She has appeared in many movies, and she is known throughout a lot of different circles because she even has a famous mother. This celebrity is none other than Kate Hudson. She is the daughter of Goldie Hawn, and both of these actresses have had very successful careers. This plays well into the promotion of the Fabletics brand because it reaches several generations with the fan base of these two actresses. The website is what was launched first, but there are several of these stores in various cities like California and Chicago.
This company has less than 20 stores in existence right now, but it generates more than 200 million in revenue annually. The large majority of the sales come from what is sold on the website, and people are wondering exactly why Kate Hudson is choosing to branch out more. It is obvious that the overhead is far less with the online website, but Kate Hudson is using something called reverse showrooming. This is a platform in which she is using the Fabletics website to draw in customers, but she is trying to acquire more customers to come to physical brick-and-mortar stores.
This is the goal that she has for the 100 stores that she plans to open within the next five years. At one time many companies were moving away from the brick-and-mortar stores and simply selling on the internet because the cost was lower. The cost of operating this way with something that would be more beneficial to a large majority of stores that sold things like electronics or products like furniture. With a clothing store, however, where women would be trying on different clothes it was possible for a brick-and-mortar store to thrive. Kate Hudson has become well aware that over time, and she believes that her reverse showrooming will definitely pay off.
Hudson is a firm believer that this concept will lead more customers towards the stores for purchases. They become fascinated by what they can purchase online, but they also are interested in seeing a Fabletics store in their town. So many consumers like to try on different clothes before they buy.