The chief executive of Bradesco is Luiz Carlos Trabuco Cappi. Bradesco is one of the largest growing financial companies in Brazil. Bradesco was once considered the largest bank in Brazil, but then this label was taken after the emergence and interference of their rival banks named Banco Itau and Unibanco, in the year of 2009.
Despite being this downfall, the chief executive of this bank did everything to regain its reputation and to become the stable bank of the country again.
About Luiz Carlos Trabuco Cappi
Marilia is the birthplace of Luiz Carlos Trabuco Cappi, were Bradesco was formulated, studied from the University of Sao Paolo at the Faculty of Philosophy, Sciences, and letters. He started his career by working in the bank immediately after graduating from university. He worked day and night tirelessly to get a promotion, and he did get raised in really short time because of his constant determination and soon was promoted to the position of President. During his initial year as President, he used all the strategies and all the experience he gained during his time in the bank at all appointments and had better knowledge about how to make the bank more successful and what troubles bank is facing and how can they overcome it. Luiz Carlos Trabuco Cappi cared about the head of every department and gave them freedom so that they can perform in a better way. However, he always took advice from the executives and ask them about their plan of action to make this bank perform well and grow worldwide. He also encouraged the talent of youth and thus recruited a lot of new talented graduates.
He also bought the Brazilian branch of HSBC for around $5.2 billion, and it was considered one of the riskiest business decisions he ever took. The chairman of Bradesco approved this deal and trusted Cappi that he would take only those decisions that will benefit bank and its reputation. As they got hold of the Brazilian branch of HSBC, the company did regain its reputation and started to grow rapidly, and because of this effort he was given the award of “Entrepreneur of the Year.”
With the remarkable performance in the history of Bradesco, they also believed that they would easily overcome their rival banks too in short time. The talented mind of Luiz Carlos Cappi could change the shape of financial industry of Brazil, and once again Bradesco will gain its reputation and fame back.